Inspired by Nadia’s NUDE FOOD philosophy, we pair these values with our in-house team of Fresh Start chefs and nutritionists to create a meal kit that is designed to help you achieve your health goals in the most delicious way possible. That means eating real food, no hype, no fad diets and no sacrifice in flavour!

What is Fresh Start?

We create.

Our delicious recipes use minimally processed carbs, are refined sugar free, at 
450 cals or below and naturally lower in gluten and dairy. Proudly made with 98% NZ ingredients! 

We deliver.

Each week, we’ll deliver all the recipes and ingredients for healthy, mouth-watering meals in a box that stays fresh & cool. Convenience at its most delicious!

Enjoy extra support.

Fresh Start has a thriving online community, live events and 8-week challengesAll are totally free to participate in and often offer exclusive freebies. 

  • 8 weeks of inspiring health & wellness content
  • Access to our team of experts to chat one on one
  • A personalized weight loss journey based on your goals

Over 16,000 Kiwis have already tried our Challenges!

Lose up to 5kg in 8 weeks 
There’s no fads or hype here, just real food, real motivation and the foundations to start & maintain a healthy eating lifestyle.

Lena's lost 31kg on Fresh Start so far!

† Weight loss based off responses from Fresh Start customers whose goal was to lose weight and who were successful in that goal. Individual results may vary. T&C’s Apply.

Over 16,000 Kiwis’ have already tried our Challenges!

There’s no fads or hype here, just real food, real motivation and the foundations to start & maintain a healthy eating lifestyle. You too could lose up to 5kg in 8 weeks.*

Lena's lost 31kg on Fresh Start so far! 

Get 30% off your first delivery now!*Join The Programme!

Free to join with any active Fresh Start subscription.

New to Fresh Start?

Existing customer?

Join the challenge and get...

Did we mention it's totally free for all Fresh Start customers?

Get 30% off your first delivery now!*Existing customer? Join the programme today!

Be better inside & out in 2021! Fresh Start meal kits aren't only about delivering nutritious and delicious food... it's about your lifestyle and living your best life 💚  There's never a better time to start fresh and get a new lease on life than in the New Year... why not start your journey today?

Existing customer? Join the programme today!
Get 30% off your first delivery now!*Get 30% off your first delivery now!*Order Now

New to Fresh Start?

Join The Programme!

For existing customers

Achieve your goals the delicious way!

© 2020 My Food Bag Ltd. All Rights Reserved

*T&C's Apply. | Promo valid on your first delivery with My Food Bag, Bargain Box or Fresh Start

*T&C's Apply. | Promo valid on your first delivery with My Food Bag, Bargain Box or Fresh Start

A meal kit that is designed to help you achieve your health goals in the most delicious way possible. That means eating real food, no hype, no fad diets and no sacrifice in flavour!

Healthy & delicious recipes at 450 cals or less! With no refined sugars & NZ produce.

Everything you need, right to your door. Every week!

Fresh Start has a thriving online community, live events and 8-week challenges. All are totally free to participate in

  • 8 weeks of inspiring health & wellness content

  • Access to our team of experts to chat one on one

  • A personalized weight loss journey based on your goals

  • Motivational & exclusive rewards along the way
  • 8 weeks of inspiring health & wellness content

  • Access to our team of experts to chat one on one

  • A personalized weight loss journey based on your goals

Did we mention it's totally free for all Fresh Start customers?

*T&C's Apply. | Promo valid on your first delivery with My Food Bag, Bargain Box or Fresh Start

*T&C's Apply. | Promo valid on your first delivery with My Food Bag, Bargain Box or Fresh Start

Our 8-week challenge is a great way to set healthy habits, kick-start routines, live your best life. Our team of Fresh Start experts have put together a comprehensive 8 weeks of motivational, informational and inspiring content. Touching on all things weight loss, well-being, healthy habits and more.

Join the challenge and get...